Our Services
Our Services
Social Media Management
- Content strategy and ongoing content planning
- Branded posts, Reels and Stories
- Caption writing and content optimisation
- Scheduling and strategic publishing
- Pre and post-publishing platform engagement to support content visibility
- Proactive daily engagement with relevant businesses, organisations, creators and potential audiences
- Local relationship building and community networking
- Audience development through targeted organic engagement
- Trend, platform and content monitoring
- Content aligned with relevant trends, holidays, celebrations, local events and seasonal opportunities
- Local business, influencer and community connection building
- Comment, mention and conversation management
- Performance and analytics monitoring
- Content testing and optimisation based on performance data
- Seasonal, promotional and event-led campaigns
- Ongoing strategy adjustments based on what is actually performing
Client Benefit: Your social media is actively managed, not simply scheduled. I work behind the content too, building relevant relationships, engaging with the audiences and organisations that matter to your business, monitoring opportunities and continually adapting your strategy based on performance, trends and what is happening around your business.
Facebook & Instagram Advertising
- Campaign strategy and setup
- Audience research and targeting
- Ad creative and copy
- Campaign management
- Retargeting opportunities where appropriate
- Ongoing testing and optimisation
- Performance monitoring and reporting
- Integration with your wider organic social media strategy
Client Benefit: Targeted advertising that works alongside your organic marketing rather than operating as a completely separate activity, with the focus on reaching relevant audiences and generating genuine business opportunities.
Packages are tailored to the level of content, engagement and ongoing management your business requires. Advertising spend is separate from management fees.
And there is one phrase in there I particularly want to keep:
Your social media is actively managed, not simply scheduled.
Google Business Profile Optimisation & Management
A Google Business Profile isn’t something you optimise once and forget about. Building strong local visibility requires the profile, website, reviews, photos, business information and local search signals to work together and be continually maintained.
Google Business Profile Setup & Verification
- Set up or fully review your Google Business Profile
- Help you through Google’s business verification process
- Support home-based businesses with the stricter address verification process
- Correct address, service area and business information issues
- Select and optimise primary and secondary business categories
- Ensure your profile complies with Google’s eligibility and representation requirements
Ongoing Profile Optimisation
- Research and implement relevant local search keywords
- Optimise services, business information and profile content
- Regularly review categories and profile information
- Add and optimise fresh business photos
- Publish relevant Google Business Profile updates
- Monitor profile performance and visibility
- Identify opportunities to improve local search presence
- Keep your website and Google Business Profile signals aligned
Reviews & Reputation Management
Reviews need to be consistent and ongoing, not collected in one large burst and then forgotten.
- Build a strategy for generating a steady flow of genuine customer reviews
- Monitor new reviews
- Professionally respond to customer reviews
- Encourage reviews around relevant services where appropriate
- Monitor review growth and competitor activity
- Strengthen the trust signals surrounding your business
Website & Local Search Support
Your Google Business Profile doesn’t operate in isolation. I also review the website signals supporting it, including:
- Service and location relevance
- Local keyword implementation
- Landing page optimisation
- Internal and external links
- Relevant backlinks and citations
- H1 and H2 structure
- Local Business schema and structured data
- Consistency of business information across the web
Client Benefit: An actively managed Google Business Profile supported by your website, reviews and wider online presence, giving your business stronger signals for relevant local searches and Google Maps visibility.
Pricing based on the level of setup, optimisation and ongoing management required.
Design
Professional, branded design for your online marketing and printed business materials. From social media graphics to promotional materials, everything is created to keep your business looking consistent, professional and recognisable.
Social Media & Digital Design
- Social media posts and promotional graphics
- Facebook and Instagram advertising creatives
- Branded graphics for campaigns and special offers
- Website graphics and digital marketing materials
- Infographics and visual content
- Event and seasonal campaign graphics
Business & Print Design
- Leaflets and flyers
- Posters and promotional materials
- Business cards
- Banners and event materials
- Branded business documents
- Marketing materials ready for professional printing
Client Benefit: Professional, consistent design across your digital and printed marketing without needing to use a separate designer for every campaign.
AI Search Visibility & Optimisation
AI search is developing rapidly, but there is no magic LLM code you can add to a website that suddenly makes AI recommend your business.
AI systems need strong, reliable signals about who your business is, what you do, where you operate and whether your information can be trusted.
That starts with getting the fundamentals right.
Build the Signals AI Can Understand
- Strong, properly optimised website SEO
- Clear service and location pages
- Relevant keywords and search intent
- A well-optimised Google Business Profile
- Consistent business information across the web
- Appropriate structured data and schema
- Relevant backlinks, citations and third-party mentions
- Useful, authoritative content that clearly demonstrates what your business does
Client Benefit: Strengthen the same online signals that help search engines understand your business while making your business easier for AI systems to discover, interpret and potentially recommend.
AI Visibility & Recommendation Analysis
I look beyond traditional Google rankings to examine how your business is represented across the wider web and how that information may be interpreted by AI search systems.
This includes identifying where competitors are being mentioned, which external sources carry useful authority and where your business is missing important signals.
Client Benefit: Build genuine online authority rather than relying on unproven AI shortcuts or technical gimmicks.
SEO Hasn’t Disappeared Because AI Arrived
Good SEO, a strong Google Business Profile, relevant authority and clear business information still matter enormously.
AI search hasn’t made those foundations obsolete. It has made having a clear, credible and well-connected online presence even more important.
The goal isn’t to tell an LLM to recommend your business.
The goal is to give search engines and AI systems enough strong, consistent evidence that your business deserves to be found.
Don’t Get Caught Up in the LLM Hype
Many marketing agencies are currently jumping on the “LLM optimisation”, “GEO” and “AI ready website” bandwagon, selling businesses new services with the suggestion that special optimisation, files or code can make AI platforms recommend them.
Be careful what you’re paying for.
AI search and LLM driven recommendations are still developing. There is no magic piece of code you can install on a website that guarantees ChatGPT or another AI system will start recommending your business.
That doesn’t mean AI visibility should be ignored. Quite the opposite. It means businesses should concentrate on strengthening the real signals AI systems can discover and evaluate rather than paying for fashionable technical fixes with promises that cannot currently be guaranteed.
Strong SEO, a properly optimised Google Business Profile, clear business information, relevant schema, authoritative backlinks, citations, reviews and trusted third-party mentions all contribute to building a stronger digital presence.
AI visibility is important. But don’t pay for the latest acronym while the foundations that help both search engines and AI understand your business are being neglected.